Marketing Track

Courses and syllabi

3 Mandatory courses

MKGC31126 Consumer Behavior

MKGC31131 Data-driven Marketing

MKGF31201 Integrated Marketing Communication

Or MKGF31202 Communication Marketing Intégrée

2 Elective courses to choose between :

MKGC31325 Responsible Marketing

MKGF31311 Professional Selling

Or MKGF31310 Techniques de vente

MKGS31125 B2B Marketing Strategies

MKGF31241 Brand Management

MKGM31203 Digital Marketing Strategy

MKGC31113 Marketing Research

MKGF31225 Basics of Retail

MKGC31315 Judgement and Decision Making

Validation

Successful track completion requires passing with a grade higher than or equal to 12/20 on their first attempt :

1) The fundamental “marketing management” course

2) The three required courses of the track

3) The electives courses

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