2 Elective courses to choose between :

MKGC31325 Consumption, Marketing and Society

MKGF31311 Professional Selling 

Or MKGF31310 Techniques de vente

MKGS31125 B2B Marketing Strategies 

MKGF31241 Brand Management 

MKGM31203 Digital Marketing Strategy 

MKGC31113 Marketing Research 

MKGF31225 Basics of Retail

MKGC31315 Judgement and Decision Making

Validation

Successful track completion requires passing with a grade higher than or equal to 12/20 on their first attempt :

1) The fundamental “marketing management” course 

2) The three required courses of the track 

3) The electives courses