3 Mandatory courses 

MKGC31126 Consumer Insights 

MKGC31131 Data-driven Marketing 

MKGF31201 Integrated Marketing Communication 

Or MKGF31202 Communication Marketing 

2 Elective courses to choose between :

MKGM31325 Consumption, Marketing and Society

MKGF31311 Professional Selling 

MKGS31125 B2B Marketing Strategies 

MKGF31241 Brand Management 

MKGS31203 Digital Marketing Strategy 

MKGC31113 Marketing Research 

Validation

Successful track completion requires passing with a grade higher than or equal to 12/20 on their first attempt :

1) The fundamental “marketing management” course 

2) The three required courses of the track 

3) The electives courses