Objectives/Opportunities
Upon completion of the Marketing track, students will be able to:
- Demonstrate an understanding of the marketing knowledge required to carry out successful marketing activities in a global context.
- Critically evaluate and solve complex marketing problems by providing innovative solutions using appropriate concepts, theories, methods, and ethical considerations.
- Develop an ability to make people adhere to the team’s vision and to stand up for its suggestions in front of executives.
- Demonstrate an understanding of the marketing knowledge required to carry out successful marketing activities in a global context.
- Critically evaluate and solve complex marketing problems by providing innovative solutions using appropriate concepts, theories, methods, and ethical considerations.
- Develop an ability to make people adhere to the team’s vision and to stand up for its suggestions in front of executives.
There are abundant and rewarding opportunities for Marketing experts. This track offers several career paths in business organizations, agencies, or public entities.